Ebisu Translations Precision in every language, insight for every market.

Ebisu Translations

Precision in every language, insight for every market.

Latest Articles

What Gets Left in Translation: Seven Japanese Ideas American Business Should Borrow
Culture & Language

What Gets Left in Translation: Seven Japanese Ideas American Business Should Borrow

Some of Japan's most powerful business ideas resist direct translation into English—and that resistance is precisely their value. From kaizen to nemawashi, we explore seven concepts that reward companies willing to look beyond vocabulary.
The $10 Million Comma: When Marketing Copy Crosses the Border Without a Map
Market Entry Strategy

The $10 Million Comma: When Marketing Copy Crosses the Border Without a Map

Some of the most expensive mistakes in American commerce have been made not in boardrooms but in translation drafts. We examine why direct translation fails US consumers and offer a practical framework for stress-testing your copy before launch day.